I didn't start by building stores for other people. I started with my own — picking products, fixing a checkout that lost people halfway, and watching an ad budget disappear before it brought anything back. That's where I learned what actually moves a store, and what just looks good in a screenshot.

I work alone on purpose. When you message me, you're messaging the person who wrote the code and set up the campaign — not an account manager relaying it to someone else. Nothing gets lost in a handoff, and nothing waits three days for an internal reply. It limits how many clients I take, which is the point.