THE PROBLEM
THE PROBLEM
The catalogue had grown to 55 collections — customers couldn't find anything, and every new category made it worse.
Gold is priced by daily market rate, so every product was being repriced by hand. A store that needs manual pricing every morning isn't a store, it's a job.
And the brand had 8 physical branches the store knew nothing about — online and offline were running as two separate businesses.
WHAT WE DID
01
Automatic gold pricing tied to the live market rate — prices update themselves, no manual work
02
All 8 branches wired into the store — customers pick any branch and collect the order there
03
Collection architecture rebuilt — 55 categories restructured around how people actually shop gold
04
Navigation collapsed into clear entry points instead of a flat list
05
Bilingual AR/EN with real RTL — not a flipped theme
BUILT WITH
ShopifyBoutique ThemeLiquidJudge.meMicrosoft Clarity
Homepage
Product Page
Menu
8
BRANCHES, PICKUP ENABLED0
MANUAL PRICE UPDATES55
COLLECTIONS RESTRUCTURED
